What is lead strategy

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It’s no secret that OptinMonster is the best way to capture emails and build your subscriber base out there. But we also know how important it is for you to understand the ins and outs of lead generation; that goes beyond creating a killer optin and letting it do its thing on your site.

In this comprehensive guide, you’ll learn everything you need to know about lead generation and how to use it to explode your reach, whether you’re trying to get your first 1,000 subscribers or your next 100,000.

This post is a monster, so here’s a table of contents for you:

Want your own copy of this massive lead generation strategy guide? Download the FREE ebook!

Chapter 1. What Is Lead Generation?

Lead generation is the process of attracting your ideal customers and getting them interested in buying your products or services. These people are called leads.

Leads can connect with your business in several ways. For example, networking events, social media, and ads all play a role in generating leads.

However, one of the most important places for lead generation is your website. Website visitors become leads by taking actions like:

  • Subscribing to your email list
  • Grabbing your lead magnet
  • Signing up for a webinar
  • Starting a free trial

Those actions are called conversions.

Lead generation is important at every stage of the customer journey:

  • At the awareness stage, where people know they have a problem, but don’t yet know that you can help.
  • At the evaluation stage, where they’re looking for solutions, including your business.
  • And even at the conversion stage, where they’re to the point of deciding if they want to work with you.

In the next section, we’ll talk about how you get from knowing what lead generation is to actually being able to make it work for you.

Chapter 2. Creating a Lead Generation Plan

Whether you’re trying to get subscribers so you can promote your digital products, or you have an eCommerce store full of items for sale, generating leads is essential for success. Any business without leads won’t exist very long.

But it’s not always easy to know how to succeed with lead generation. If you’re just starting out, you might need some help creating an effective lead generation process that generates real leads.

Here’s a super simple plan that you can adapt each time you create a lead generation campaign:

Step 1. Determine Your Needs

There are 3 core requirements to start generating leads from those who visit your website:

✔ Optimize your site for SEO. Use a plugin like Yoast to ensure your site is optimized for search engines.

✔ Select an email service provider (ESP). Popular choices include Constant Contact, Drip, and AWeber.

✔ Decide how you’ll capture emails.Create attention-grabbing optin forms that convert with OptinMonster.

Step 2. Your Email Service Provider

Choose an email service provider (ESP) that is easy to use, fits within your budget, provides the features you want, and integrates easily with your site’s plugins. Many ESPs offer a free plan or trial for beginners.

Explore all the features of your ESP. Take advantage of all the tools offered, including:

  • Subscriber profiles: Keep track of customer interactions and personalized information.
  • Multiple email lists: Segment your emails for different audiences.
  • Automated emails: Target users based on their behavior and preferences.
  • Analytics: Review how many subscribers opened your email and clicked a link.
  • Design options: Look for mobile-friendly templates that offer a straightforward user experience.

OptinMonster makes it easy to integrate your optin forms with popular ESPs. If you’re just getting started with OptinMonster, check out our documentation available for all our integrations, under the tab “Integrations”.

Step 3. Lead Generation Through Email Marketing

Growing your email list and engaging customers with great content attracts new users, builds brand loyalty and converts customers. Think of social media engagement as a group discussion and email marketing as a way to get to know your customers on a more personal level. It builds trust.

Companies who utilize email marketing promote their products and services while educating and interacting with subscribers. Establish your authority by sharing your best advice. Showcase the value of your products by solving customers’ most difficult challenges. Listen to feedback before developing new features. Once a customer believes you’re the best, there’s nothing to stop them from making a purchase.

We’re going to get deeper into email marketing and lead generation in Chapter 5.

Step 4. Capture Every Email

To improve your lead generation, ask everyone who visits your website to sign up for your email list. Make it easy to subscribe and ask them more than once. Use multiple types of optins to grab attention and capture emails.

  • Lightbox popups: OptinMonster features a lightbox popup that opens when a user shows exit intent (when they’re about to leave the site). It’s extremely effective because it asks every visitor.
  • Sidebar widgets: A prominent sidebar optin is highly visible and will appear on every page. Because many websites have a sidebar optin, visitors who want to subscribe will likely look for an optin there.
  • After post widget: Automatically show an optin form at the bottom of every blog post. This is a helpful optin type for bloggers because a user may finish reading a post and desire to read more content like it.
  • Floating footer bar: Display a call to action at the bottom of every page. This is an unobtrusive optin that can be seen easily.
  • Slide-in: This optin displays an optin form in the corner of the page. This can be more noticeable than a footer bar because it is not across the whole page and therefore standouts as being different.

When you provide multiple entry points to your email list, you increase the likelihood of your email list being noticed and a visitor becoming a subscriber. If your email service provider requires double optin, then don’t forget to remind subscribers to follow up and confirm their new subscription.

Step 5. Monitor Your Metrics

Regularly review the analytics provided by your email service provider. Use the information to experiment, split test, and discover what your customers are interested in. Here are a few metrics to watch:

  • Subscription rates: New subscribes and unsubscribes from your email list.
  • Open rates: Number of users who read your emails.
  • Clickthrough rates: Number of subscribers who follow a link to a website.
  • Abuse reports: Users who mark your emails as spam.
  • Social performance: Are subscribers sharing your content on social media?

Metrics are indicators of behavior. Therefore, it is best to review this often, but also don’t become overly focused on the day-to-day statistics. Rather, review these items on a weekly and monthly basis. You can then realize trends over time. If you have any substantial changes, mark those on the same calendar and see how changes affect your overall metrics over time.

Related Content: Ultimate List of Blogging Statistics and Facts (Updated for 2020)

Another incredibly useful metric to track is the cost per lead. This tells you how cost-effective your marketing campaign is when generating new sales leads. If your cost per lead is too high, take steps to streamline your process… perhaps by using one of the lead generation tools we’ve included in Chapter 10!

Step 6. Utilize Split Testing

Split tests (also called A/B tests) provide insight into your customers’ preferences and can help you boost email marketing metrics: open rates, clickthrough rates, conversion rates, and much more.

To split test, take one element of your email or optin form and change it. Then, segment your email subscribers into two groups and send each a different version. Every subscriber will either receive A (the original design) or B (the new version). Review the reports and analytics provided by OptinMonster or your ESP and determine which version was more successful.

Experiment with multiple elements over time to see the greatest results. Here are a few examples of things to test:

OptinMonster Optin Forms

  • Color and layout
  • Signup incentive

Open Rates

  • Subject line
  • “From” name and email
  • Time and date email is sent

Clickthrough Rates

  • Headlines
  • Button placement and color

Conversion Rates

With these beginning ideas for split testing, you are well on your way to drastically improving your forms and email newsletters.

Interested in learning more? Read 8 Things Every Blogger Should Do Right Now To Increase Their Email Subscribers.

After you have your basic plan, it’s time to dive deeper. There’s no better place to start than with search engine optimization.

Chapter 3. SEO for Lead Generation: How To Attract More Organic Leads

If you’re not using SEO as part of your marketing strategy, you’re missing a great opportunity to get more qualified organic leads by attracting more traffic to your website.

What is Lead Generation in SEO?

How does SEO help with lead generation? Here’s how it works, in a nutshell:

  1. SEO increases your site’s search ranking for content using the business-related keywords you want to target.
  2. When potential customers search for those keywords, they find your content in the search results and may follow those links back to your site, creating organic traffic.
  3. If your content meets their needs, you have the chance to convert those visitors into leads, and eventually make sales.

SEO serves as a map or funnel, bringing a stream of leads to your website, making your website one of the best lead generation tools you have. To make the most of the opportunity, you need to create and optimize quality content so that search engines and searchers see the value in what you offer, and want to sign up or buy.

Recommended Resource: Need more website traffic? Learn how to rank #1 on Google with SEO tips and advice from the experts.

Wondering how SEO for lead generation compares with other lead generation tactics?

Cold calling was a much-used lead generation tactic prior to the advent of digital marketing. These days, cold calling isn’t just ineffective; it’s pretty much dead.

In contrast, SEO is part of inbound marketing, which helps leads to find you. And SEO sales leads that find you are more likely to be receptive than people you approach out of the blue.

Plus, when you improve your content with SEO, it just keeps attracting more and more traffic over time.

The bottom line: when you’re looking for tactics to generate more leads, SEO lead generation is one strategy you can’t afford to ignore.

That’s why we’re going to show you how to generate leads and sales by improving SEO for your content and website.

SEO Leads: Statistics You Need to Know

Before we get into how to generate SEO leads, let’s take a look at some statistics that show why it’s so important to use SEO for lead generation.

When you’re thinking about how to generate a lead, creating ads to attract visitors to your site is one option, but the research shows that 70% of visitors ignore ads in search results.

In addition, according to PageFair, ad blocker usage rose 30% in the last year, with hundreds of millions of desktop and mobile devices worldwide routinely blocking ads.

That means if you’re relying only on paid traffic, rather than including SEO, for lead generation, you’re missing out on valuable leads.

Even worse, you’re also losing sales, especially if you’re catering for a particular locality. The statistics show that:

  • Half of those who did a local search on their phone visited a store within a day
  • 18% of local mobile searches lead to purchases within 24 hours
  • 78% of local mobile searches lead to offline purchases

You can’t afford to miss out on that potential revenue. Instead, it’s important to make your website work effectively as a lead generation tool.

What SEO Is (and Isn’t)

So, what is SEO traffic generation all about? If you’re still thinking of SEO as writing for bots and cramming your content full of keywords, stop right now.

SEO has changed, and so has the way customers start the purchase process.

These days, customers find information and start making a decision long before they talk to you.

Your content provides that information. That’s why you don’t just need a strategy for how to get leads to your website with SEO, you also need a great content marketing strategy. That means:

Read our full content marketing strategy guide for help with this.

Now, let’s get started with your step by step guide to a successful lead generation SEO strategy.

Step 1. Create an SEO Plan

To start the process of creating a strategy for getting SEO sales leads, you’ll need to:

✔ Know your audience

✔ Define your leads

✔ Identify target keywords

✔ Monitor rankings

Let’s look at each of these in more detail.

Know Your Target Audience

First, as with all marketing, know who you’re trying to attract. Rather than take a scattershot approach, create concrete buyer personas so you can target your SEO. Buyer personas bring together the characteristics of your ideal customers in a tidy package (or several) and include things like:

  • Age, education, and income
  • Sources of information
  • Key challenges and pain points
  • Psychographic data like interests and behaviors

When you have this information you’ll find it easier to optimize content for improved lead generation. Learn more about creating buyer personas in our guide.

Define Your Leads

Be clear on what counts as lead generation for you so you can measure the success of your SEO lead generation strategy. A lead conversion might be when a website visitor:

If you’re using OptinMonster, you’ll be able to measure conversions easily via our built-in conversion analytics dashboard.

And you can also use MonsterInsights as an easy way to keep track of analytics data within the WordPress dashboard.

Identify Target Keywords for Content Optimization

Next, find keywords you need to include in your content to optimize for your SEO lead generation strategy. You can do this by:

  • Seeing what people are already searching for in Google Search Console
  • Using Google Analytics to see what keywords are already driving traffic to you
  • Checking out where content ranks with SEMRush and identifying opportunities to improve

It’s also essential to understand user intent: what people really want when they type in particular search terms.

Learn more about getting started with keyword research.

Monitor Rankings

Finally, you’ll need a baseline so you can measure improvements from your organic lead generation strategy. To do this, you’ll need to know where key web pages in your lead and sales funnel rank now.

If you just want a quick check, Google your target keyword phrase and see where your page comes up. Make sure you use an incognito or private window, as Google tailors search results to your account.

For a more structured approach, go to Google Search Console, and take a look at your Performance.

And you can go to Domain Analytics » Organic Research » Positions in SEMRush to get an in-depth look at where your pages rank.

SEMRush can also help you to check out the competition by typing the URL of your competitor into the on-screen search box.

Or you could simply search Google for your ideal keyword phrase and see what comes up.

The results in the top three spots (which are the ones that get the most clicks and traffic) are the ones you want to beat. Search for other keywords and see if there’s a pattern.

You can also use Ahref‘s content gap analysis, described in our content marketing strategy article to find new opportunities for SEO improvement.

Step 2. Audit Existing Content for SEO

Doing content analysis is an important part of using SEO for lead generation. That’s because it’s the only way to tell how your existing content is performing so you can make it even better.

You also want to avoid SEO errors that may hurt your search ranking. Since SEO best practices change regularly in response to Google algorithm updates, it’s important to make this kind of audit a regular part of your strategy.

Here are some tactics you need to include. See our SEO audit guide for a complete step-by-step tutorial on doing an in-depth audit.

Audit for SEO Errors

One of the first things to do with existing content is to check for technical SEO errors. One easy way to find these is with Neil Patel’s SEO Analyzer. Type your URL into the onscreen search box, and you’ll get a report showing you an SEO and page speed score, along with recommendations for fixes.

Another, more comprehensive tool for this is Screaming Frog. This SEO URL crawler lists page URLs, analyzes page titles and descriptions, and highlights any SEO errors. SEER Interactive’s Screaming Frog guide looks at this tool in detail.

In both cases, you can also do competitive research, allowing you to see where you can out-SEO your competitors.

With mobile-first indexing coming soon, it’s also important to look after mobile SEO. To test your site’s usability on mobile devices, type your URL into Google’s mobile-friendly test tool. You’ll get a score and recommendations for fixes.

Check link quality with SEMRush by following the tips in Step 1. And check page speed, which also affects search ranking, with Google’s page speed insights tool. There’s a mobile page speed checker, too.

Find Your Top Landing Pages

Next, use content analytics to find out which pages are already performing well. This’ll help you identify what’s working, plus small tweaks will give you a quick SEO win for those pages.

To find your top pages in Google Analytics, go to Behavior » Site Content » Landing Pages.

This’ll show you the pages that have the most views. These are a good starting point for SEO improvements because they’re already attracting visitors’ attention.

You can take this a level deeper by selecting a specific goal from the dropdown menu in the Conversions column.

Step 3. Optimize Content (New & Existing)

Let’s dive into optimization for lead generation SEO a bit more. Here are the SEO ranking factors you need to look at:

Titles and Descriptions

First, optimize titles and meta descriptions, as these are what people see in search engines when they decide to click.

Title length display varies according to the device, making it more difficult to come up with an optimal title length. Make sure you put your target keyword phrase early in the title, so it will show on any device searchers use. For example, here’s how search results for the same term look on a desktop:

And here’s how they look on a mobile device:

The best meta descriptions are between 120-160 characters. It’s not a lot, but it forces you to really think about the most important aspects of your content, what makes it important and sets it apart? The more appealing you make your descriptions, the more people are likely to click.

If you’re using a WordPress site, then Yoast SEO is the best tool to help you address SEO issues with your content. It includes prompts to help you get titles and descriptions right, as well as look after other SEO issues.

Page Content

It’s important to include your target keywords in your content if you want to rank for those terms. You can:

  • Search the content for keywords close to your target keywords and replace them where it makes sense
  • Do a complete rewrite, targeting new keyword phrases.

To optimize for current search behavior it’s a good idea to include semantic keywords, which are terms related to the main search term. You’ll often see these at the bottom of a search results page on the web.

Learn more about latent semantic indexing and keywords in our keyword research guide.

Links

Link building is another important part of SEO. First, you want to make sure your content links to other content on your site, enhancing the site’s value and encouraging readers to go deeper into your site.

But, just as importantly, you’ll want to attract links from high-quality sites. You can do this by:

You can also link to high-quality external resources. Remember, it’s not all about you, plus if you link out, the people you mention may return the favor, enhancing the perceived value of your content.

Semantic Search and Answer Boxes

Increasingly, Google serves up content that answers questions via answer boxes and featured snippets. Here’s an example of an answer box:

Having your content appear in an answer box can significantly increase traffic to your site.

Here are some tips to help you optimize your content for answer boxes:

  • Ensure that you use heading tags to give your content a structure
  • Include properly formatted bulleted or numbered lists, or steps to complete an action or process
  • Include questions (and the answers) as part of your article
  • Make lists long enough so searchers need to click through to read the full article

If you’re looking for questions to answer with new content, Answer the Public is an excellent resource. We describe how it works in the content calendar section of our content marketing guide.

Step 4. Turn Traffic Into Leads

The first step in generating leads from SEO is attracting traffic, which you learned how to do following the steps above. But how do you turn those visitors into leads?

Here are some sure-fire ways to make it happen:

Create a Lead Magnet

A good starting point is to create a lead magnet and offer it in exchange for an email address. OptinMonster integrates with all the leading providers of email marketing services, so you’ll be able to use it with your preferred option.

Your lead magnet can be an ebook, checklist, download, or anything else that your visitors would find valuable. Try one of these lead magnet ideas for inspiration.

To deliver a lead magnet with OptinMonster, follow our instructions for creating your first campaign.

When you’re in the campaign builder, go to the Success view.

You can add a button to this view to let eager subscribers download right away without waiting for the email. To do this, click the + Add Blocks button and simply drag and drop the button block over to the live preview.

Once you have your button designed to your liking, you’ll need to set the button action to redirect to the download URL.

Use Gated Content

You can use gated content to encourage people to sign up. Photowebo increased conversions 3806% with this technique.

Here’s how to do this in OptinMonster:

First create your campaign, then go to the Inline Settings and choose a content locking style. For example, Obfuscation blurs the text below the campaign.

Now you can use a shortcode to publish it on a WordPress site or grab the embed code to publish on other platforms.

Retarget Visitors Onsite

Lead visitors deeper into your site with onsite behavioral retargeting. This’ll let you present different offers depending on what visitors have already looked at. Podcast Insights used this technology to boost conversions by 1099%.

To implement onsite behavioral retargeting, you’ll need at least two campaigns. One of the easiest ways to do this is to duplicate your existing campaign and change the messaging to attract those who didn’t opt in to the first campaign.

Once that’s done, go to Display Rules and set a condition to visitor has not opted into and choose the name of the first campaign. Save and publish the campaign.

Use Exit-Intent® Technology

Use OptinMonster’s exit-intent® technology to keep visitors’ attention by presenting offers or new content just before people leave your site. Ryan Robinson used exit-intent to get a 500% increase in subscriber numbers.

To implement this, after creating and editing your campaign, go to the Display Rules section of the campaign builder. Go to When should the campaign appear? and toggle to enable On Exit-Intent®. Save and publish the campaign.

You can also improve lead generation by tracking conversions in the OptinMonster dashboard, and by using conversion rate optimization tactics such as split testing.

Now you know how to use SEO for lead generation to attract more organic leads to your site. Let’s turn our attention to getting that organic traffic to stick around long enough to convert with quality content marketing.

Content Marketing and Lead Generation

Content helps you attract an audience, turn them into leads, and make sales. And once visitors become customers, you can use more content to keep them informed and interested.

Ideally, you’ll tailor content to your target customer avatars. Once you have those, it’s good to choose the content types that work for:

  • Building awareness of your business
  • Creating interest in your products and services
  • Making your audience actively consider buying from you
  • Helping prospects make the decision to use your products and services

In addition to the content types listed under lead magnet ideas, you can:

It’s also important to:

  • Choose the right channels for distributing content
  • Target lead generation offers to specific content with OptinMonster’s page-level targeting feature

The internet is a highly visual place. Use a combination of text, images, and videos to tell visitors a story and create an emotional connection between your brand and leads. Learn more about using content for lead generation in our content marketing guide.

Email Marketing and Lead Generation

One of the best ways to capture leads is via email marketing. And email is also the best way to nurture new subscribers. Email marketing has an ROI of 4400%, making it one of the most effective marketing tactics ever.

Plus the latest email marketing stats show people of all ages like email and want to get email communications from the businesses they’re interested in.

Here’s a proven process to get started with generating leads via email marketing:

  1. Choose an email marketing service
  2. Get OptinMonster so you can create attractive signup forms and marketing campaigns
  3. Create a lead magnet
  4. Learn how to write killer email subject lines so people open your emails
  5. Humanize and personalize your emails
  6. Test your emails and track your results so you can improve your strategy

Learn more about email marketing in Email Marketing Made Simple.

One place you’ll promote your email marketing campaigns is on your website. We’ll look at how to capture leads there in the next section.

How to Capture Leads on Your Website

Now, let’s think about lead capture strategy. That means working out how to attract your target customers’ attention when they land on your site.

If you want to capture leads on your website, you’ll need:

  • A high-converting landing page
  • An attractive offer
  • An optin form
  • A compelling call to action (CTA)

Let’s look at those in more detail.

Landing Page

A landing page is a lead capture tool that asks visitors to complete a specific action or set of actions. Typically, a landing page focuses on a single promotion. Here’s an example from DigitalMarketer:

When you click the button, you get a signup form:

Create a simple landing page with our step-by-step tutorial. Looking for something a bit more complex? Maybe a squeeze page is what you’re after.

Benefits of Landing Pages

Since landing pages focus on a single offer, they’re an excellent way to target your marketing. And when they’re properly optimized, they can improve search ranking. Plus, when people find your landing page in a search, and it matches what they’re looking for, that builds trust. All those factors can boost lead generation.

The core elements of a landing page include:

  • Headline
  • Subheadline
  • Landing page copy
  • Optin form
  • Lead magnet
  • Social proof
  • Call to action

We’ll look at the lead magnet and social proof later in the guide, but now let’s check out the other parts of the landing page.

Headline

Just like with content marketing, the headline is the best way to get visitors’ attention when they arrive on your landing page. If you nail the headline, they’ll stick around to read the copy, and hopefully, opt in to your offer. Good landing page headlines:

  • Promise results
  • Offer solutions to a problem
  • Ask key questions
  • And more

Here’s an example from Moz.

Get help with writing landing page headlines with our roundup of headline creation tools and our guide to high converting headlines.

Subheadline

Since the best headlines are pretty short, the subheadline is where you get to add some context.

Good subheadlines elaborate on what the headline promised. They also highlight the value proposition for your offer. Good subheadlines also restate the benefits of what’s on offer and may even hint at the call to action.

Here’s an example from Jeff Bullas’ site.

Landing Page Copy

Landing page copy is where you give even more details on how what you’re offering will help your visitor. Whether you use short copy or long copy is a personal choice (we suggest you split test to see what works best for your target market). Whichever you choose, be clear about what’s in it for visitors.

Here’s what the experts say about writing landing page copy:

  • Focus on the outcome for your visitors
  • Letting visitors know why what you’re offering should matter to them
  • Send consistent messages
  • Avoid hype

Learn more about creating the perfect optin landing page.

Optin Form

The optin form is where you actually ask visitors to give their details. It’s wise to make that process as easy as possible. Some optin form good practices include:

  • Ask for only the information you need, such as an email address and first name
  • Include placeholder text to guide visitors as to what should go in each form field
  • Match the design to the rest of your site for a more professional trustworthy look
  • Test the optin form to make sure it works

Get some more tips on creating optin forms in our 63-point checklist.

It’s also important to choose the right optin form design. If you’re looking for something more than a name, email, and phone number to put in your OptinMonster campaign, check out our pick for the best form plugin (WordPress) and get more form field options!

Call to Action

One of the best ways to inspire your website visitors to become leads is with your call to action (CTA). A call to action is a word or phrase that encourages visitors to take action. For example, a CTA can ask visitors to:

  • Subscribe to your email list
  • Grab a download
  • Share your content on social media

Use your CTA to instruct your visitors about the one thing you want them to do next. Good CTAs:

  • Highlight the benefits of taking action
  • Use action words
  • Emphasize urgency
  • Foster anticipation
  • Remove risk

As well as using CTAs on your landing page, you can use them on any web page, inside blog posts, and in email marketing. You can also add a CTA to your lead magnet to encourage prospects to take the next step on the journey to becoming customers.

Here’s some more guidance on creating the perfect call to action.

Other Tips For Capturing Email Leads

If you’re capturing email leads on your site as a whole, and not just on a landing page, here are some other tips for success.

Show your campaign to people who are really interested in using OptinMonster’s display rules to target:

You can do all of this via OptinMonster’s display rules.

You can also choose a popup type that doesn’t disturb your visitors. For example, a floating bar sits neatly at the top or bottom of your page. Active Campaign gets 800 free trial users each month with a simple floating bar.

You can also use a slide-in that appears on the bottom right-hand corner of a web page. See how that works in the video below:

It’s also useful to capture leads with OptinMonster’s proven exit-intent® technology. This shows visitors a campaign just before they leave, and it’s converted well for our customers. Ryan Robinson increased subscribers 500% with exit-intent®.

Learn more about unobtrusive ways to capture email leads in our guide.

Social Media and Lead Generation

Sticking with lead generation beyond your website, you can’t ignore the potential of social media. Social media can drive leads directly, and can improve ranking and visibility for SEO.

In this section, we’re going to look at 3 important sites for social media lead generation: Twitter, Facebook, and Instagram.

Using Twitter For Lead Generation

Even though Twitter’s user numbers and revenue have been declining, it’s still a great tool for networking and buzz.

People make sales, too. According to Twitter’s statistics, 69% of people have bought something from a business after following it on Twitter. Here are some tips to help you get more from this social media platform.

Write More Engaging Tweets

You can tweet text, images, links, and video, but some tweets get more engagement than others. If you want to encourage your audience to engage and share, use CoSchedule’s Social Message Optimizer to score your tweet and give tips on how to improve it. This tool works for multiple social media platforms.

Choose the Right Hashtags

Hashtags help Twitter users describe and find content, so it’s a good way to highlight tweets that are suitable for particular audiences. You can find the best hashtags and even create and claim your own, on Hashtags.org.

Put a Shareable MonsterLink™ in Your Bio

OptinMonster’s MonsterLinks™ lets you share your campaigns anywhere. That includes the Twitter bio. Just create a campaign then add the link to your bio to create an instant social lead generation opportunity.

Participate in Twitter Chats

You know another great way to generate leads on Twitter? Take part in Twitter chats. They’re discussions, built around particular hashtags, and covering a certain niche or topic. Examples include #Bufferchat and #SEMrushchat.

For best results, use a platform like TwChat or Twitterfall to keep up with conversations since they can get pretty busy! Active participants often pick up retweets, followers, and subscribers.

Search Twitter For Leads

Twitter has pretty good search functions, so you can easily use those to find people tweeting in your niche.

As well as finding people, you can respond to tweets, and build up your expertise. You can also create lists of prospects so you can interact with them later.

Learn more about using Twitter for lead generation.

Using Instagram for Lead Generation

As of June 2018, Instagram reached 1 billion active monthly users and at least 25 million business profiles worldwide.

Even better, Instagram users love interacting with businesses. In fact, at least at least 200 million Instagrammers visit at least one business profile every day. And, 60% of people say they discover new products on Instagram. 😎

Here are some ways to leverage Instagrammers’ love of business:

Engage With Your Audience

Engaging with your audience doesn’t have to mean long, drawn-out responses to every comment. just keep your response engaging and human. And, sometimes give a little more than just a “Thanks!” There are a lot of ways to do that:

  • Use emojis
  • Share related images
  • Reply with a funny GIF (available in stories only)
  • Ask a follow-up question

Share User-Generated Content

User-generated content is any unpaid content put out by fans and it’s huge when it comes to social proof. People just trust what other people tell them about a product or brand, even if those other people are online.

Instagram is a perfect platform for sharing user-generated content to take advantage of both the social proof and the engagement that the content brings.

Here’s a great example of user-generated content from ASOS’s #AsSeenOnMe campaign:

By using this hashtag, ASOS followers can tag themselves with ASOS products, increasing the reach of the ASOS brand.

Go Instagram Live

When you go live on Instagram, the video shows up in your Instagram stories and viewers can interact with you in real time. But, when it’s gone, it’s gone. There’s no going back to watch it later.

And just like that, Instagram has a built-in sense of urgency to their live videos.

Your followers will get a notification on their phone that you’ve started a live video and, if they’re already on Instagram, they’ll be able to see that you’re live in the Instagram Stories section.

Since Instagram live content can’t be saved for later, it’s best used to promote “in the moment” content:

  • Big announcements
  • New product teasers
  • Sneak Peeks
  • Social Contests
  • Live Q&A

To turn this into a lead generating machine, be sure to include your call to action (“link in bio,” anyone?), encouraging people to act immediately.

Discover even more about using Instagram for lead generation.

Using Facebook For Lead Generation

Even though Facebook engagement has been decreasing, you can’t ignore a site with 2 billion users for lead generation. Increasingly, getting visibility on Facebook has been about paying for ads, but there are still plenty of ways to generate free traffic. We’ll share some of those with you now.

Add a Link to Your Site

One of the simplest ways to drive Facebook traffic to your site is to let your fans know about your site. This is easy if you edit your Facebook profile to include your links. Go to your About tab and hover your mouse till you see the edit link. Then scroll down the page, edit, and save. The clickable link will be live.

Optimize Page Performance With Expert Tips

Sometimes it’s hard to know how to get the most from your Facebook page. Facebook gives tips, but you get so many notifications that you could easily miss them.

That’s where Likealyzer comes in. Plug in your Facebook page URL, and you get detailed tips on what’s working, what’s not, and how to improve.

Grow Your Facebook Audience With a Popup

To get more traffic from Facebook, you need to reach a wider audience. And you can grow that audience on your own site with a “Like Us On Facebook” popup. OptinMonster will let you:

  • Use exit-intent® technology to show your popup just before visitors leave your site, so you won’t annoy them
  • Run your campaign on a specific page (for example an article about Facebook) with page-level targeting
  • Ask every visitor to like your page with a fullscreen welcome mat.

Discover What’s Working to Drive More Engagement

The best way to get leads from your Facebook audience is to give them content that engages them.

Facebook makes it easy to see your best performing content via Facebook Page Insights. There’s a LOT of data there, including info that’ll help you with customer avatars.

But pay particular attention to post clicks, as that’ll tell you which content drives people back to your site. Once you know, you can create more of the same.

Learn more about getting free Facebook traffic to improve lead generation.

Industry-Specific Lead Generation Strategies

What if you want to generate leads in particular industries? We’ve got you covered with some strategies and tips for eCommerce, real estate, travel, and restaurants.

eCommerce Lead Generation

In eCommerce, you can use many of the techniques we’ve already described, like using exit-intent®, offering free trials, and using gated content. Urgency and FOMO are also useful, especially when you think about how many people flock to holiday sales.

Another strategy to try is using live chat and conversational commerce to nurture visitors who arrive on your site. One company was able to boost conversions by 38% by doing this. With live chat software like Intercom, listed among our lead generation tools below, you could achieve great results.

Guest blogging is another way to generate eCommerce leads. When you know the sites your target customers visit for information, you can reach them there with a guest post that shows your expertise. Then use the bio to send them back to a landing page on your site.

Learn more about eCommerce lead generation.

Real Estate Lead Generation

One way to generate leads in real estate is to start a blog. Blogging is a great way to share information about home staging, local amenities, home improvements and other topics related to real estate. With the right blog, you can generate leads simply by being an authoritative source. Learn how to start a blog in this guide from WPBeginner.

Another real estate lead generation tip is to start an email newsletter. As we saw earlier, email is an excellent way to stay in touch with people who want to buy and sell houses.

For best results, segment your email list so you can send different newsletters to different groups of people. For example, people who are buying homes will want different information from those who are selling them.

Get more real estate lead generation tips here.

How to Generate Travel Industry Leads

The global travel industry generates more than US$7.6 trillion in annual revenue, and there are a lot of industry players. That’s no doubt why email is a key tool for travel industry marketing.

People start planning their trips almost three months out, so email marketing is a great opportunity to get new customers, build brand loyalty, and get your share of the sales.

Here are a couple of ideas you can use. Like real estate, it makes sense to start an email list. If you use OptinMonster, it’s easy to create real estate-themed optin forms. Just follow the steps to create your first campaign, and click on the image to replace it with something more appropriate. Here’s an example of what that might look like:

It’s also a great idea to personalize your marketing. OptinMonster’s Smart Tags feature lets you use the information you already have to personalize your marketing, and it’s proven to win conversions. Expat.com used personalization to grow its membership by 30,000 a month.

Learn more about lead generation for the travel industry.

Lead Generation For Restaurants

When it comes to lead generation for restaurants, email marketing is a major factor. According to The Rail, around one-third of restaurants send email monthly. And 71% focus their emails on upcoming events and offers.

One option you can use to get subscribers is to ask people to sign up when they make a reservation (but make sure you’re GDPR compliant). Here’s an example from The Hardware Store:

You can also generate leads for restaurants by:

  • Adding a card with a signup URL to takeout and delivery orders
  • Highlighting an offer and signup URL on receipts
  • Running a contest

Once you get people onto your email list, don’t just send them offers. You can also help them connect with you by including:

  • Menu changes
  • Behind the scenes views and stories
  • Recipes and tips on food preparation

Learn more about restaurant lead generation here.

57 Lead Generation Tips to Explode Your List

Let’s go ahead and take a look at 57 lead generation ideas to drive email signups every single day…

1. Blog Consistently